Briefly explain how you plan to implement your public health campaign including timeline/milestones and marketing strategies

Part I: Public Health Campaign (2 pages)

· Briefly describe the public health issue you selected and justify your selection

· Identify the audience you wish to target

· Justify the target audience you selected

· Briefly describe and justify the theory in which you will use to support your campaign

· Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods

· Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)

Part II: Communication Tools (2 pages)

· Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign

· Explain two reasons why the tools you selected are appropriate for your target audience

· Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign

· Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience

· Describe two ways you plan to market your public health campaign

Part III: Engage Target Audience/Communities (3-pages)

· Briefly describe your target audience or community you selected for your public health campaign

· Briefly explain ways you might involve your target audience in the public health campaign

· Briefly describe two ways you will promote public relations with your target audience or community

· Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior

· Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change

· Briefly explain two ways stakeholders might change or impact the planning or implementation process of the public health campaign

· Briefly describe two potential barriers or challenges to accessing your target audience and explain why they are barriers or challenges

· Explain two ways you might address those barriers

Part IV:  Implementation & Evaluation (3 pages)

· Briefly explain how you plan to implement your public health campaign including timeline/milestones and marketing strategies

· Briefly explain your public health message and justify why you believe it would promote change within your target audience

· Briefly explain three ways your public health campaign may be adopted within your target audience

· Briefly explain how you would incorporate culturally relevant and sensitive materials in your campaign

· Explain two potential legal or ethical issues that you may have to consider prior to implementing your campaign and explain two ways you might address those issues

· Explain the methods you plan to use to evaluate the effectiveness of your campaign

· Explain two ways your public health campaign can promote social change

 

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