Effectiveness of Sex Appeal Advertising in young adults in The United Kingdom ?and Hong Kong, China

Description
The location of this dissertation is based on United Kingdom
*
Sex Appeal and high nudity adverts have been widely used by media (billboards, online) in many countries. The aim of this research is to understand how Chinese and Western young consumers are likely to have different evaluations and responses toward sex appeal tactics (Hamilton, 1998) and find out the effectiveness of adverts which use sex appeal to increase marketing attractiveness of young adults in UK and China.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.