Global Business.

This module is on global business. The 4 pages you are handling is only one part of the report.

 

The company is “Fragrance Foodstuff”, in Singapore, selling barbecued pork, or in another terms meat jerky. You may look up for writings on “Bee Cheng Hiang”. It’s a competitor but have been more successful than fragrance, that’s why more examples on the Internet.

 

The report is about expanding Fragrance foodstuff business into Japan, in terms of setting up a manufacturing plant and/or retail stores in Japan.

 

That’s why you need to do a geographical analysis of Japan’s opportunities and challenges (2 pages) and economic and competitors’ opportunities and challenges analysis in Japan (2 pages), in order for me to assess the Japan’s overall attractiveness and give recommendations to Fragrance in the later part of the report.

 
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