Company Name: Metro Inc.
Assignment # 2
INTERNAL ANALYSIS (answers the questions ? How did we get here?)
? Financial (be sure to include a financial performance analysis ? details provided in class lecture notes)
? Human resources
? Innovation & creativity
? Reputation o Value Chain Analysis Primary
? Inbound logistics
? Outbound logistics
? Marketing and sales
? Service Secondary
? Technology Development
? Human Resource Management
? General Administration o Core Competency Analysis
? Specific knowledge, skills and abilities
? VRIO analysis
Success Factors (KSFs)
? Identify a minimum of 3 KSFs that support your company in achieving competitive advantage.
This assignment should be no more than 810
pages in length not including appendices cover page, etc. It should be
in business report style and use APA format for intext
citations and referencing.