Internal and External Marketing Variables

Each project installment must include a title page that has the name of the project topic (Apple Watch) and the specific questions being addressed (below), be at least 600-800 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.

Book: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc.

Also, scholarly articles include Journals, Wall Street Journal, Ad Age, Fortune.

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)

Q3. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)

Q4. Describe and discuss demographic and economic trends that affect the sale of the product/service. Describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product/service. (Ch.3)

Q5. Create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)

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