Module Learning Outcomes

  1. Appraise and formulate different inter-personal communication strategies;
  2. Apply tools and techniques for effectively managing communication in different situations;



Task One


750 word essay

A shop floor at a clothing factory had introduced new automated machinery some eight months ago.

The new machinery involved training and a change of work procedures amongst the staff. Most of the young staff was comfortable with the proposed changes. However the older staff who were used to the old methods were not comfortable and seemed to feel threatened by the high tech machinery and the subsequent procedures that they needed to follow. They were slow on the pickup and felt there was no reason to change what they felt worked well anyway. These feelings continued to simmer and slowly the relationship between the manager of the unit and the shop floor supervisor was at an all-time low. They communicated with each other only through e-mails and third parties.

The shop floor personnel were split into two factions- one group behind the manager and the other behind the supervisor. There was perceived favouritism on leave and duty hours and bonuses handed out. This lack of communication between the supervisor and the manager and the other staff had started affecting the morale of all and the factory was functioning at a sub-optimal capacity. Sporadic fights and bullying had started showing up. The management seemed to be walking on egg shells and had not got down to getting their hands dirty.

Use your understanding of communication theories and issues and write out a report for the management on how the issues can be resolved and what actions should be taken by them.


Criteria for Assessment

This table details the weightings of the three criteria by which your work will be assessed.


Proportion of overall module mark

  1. Learning outcomes and content 65%
  2. Use of resources and research 20%
  3. Structure, style , language and presentation of work 15%

Total 100%

Less penalties applied for under or over the word count

Please refer to the Assessment Criteria for each Task for further information on how work is assessed and graded.


How to pass this module

In order to pass this module, you need to:

  • ensure that you have fully met all the learning outcomes and tasks as detailed in this

Assignment Brief (if you do not meet one or more of the learning outcomes, you will not be

able to pass)

  • cover all the assessment criteria sufficiently
  • submit all the work required by the given deadline
  • submit a copy of your work through Turnitin.

Before you submit your coursework, we strongly recommended that you check to ensure you have

answered all of the tasks and that you have met all of the Learning Outcomes.


How to submit your assessment (paper-based versions)

  • Your work must be typed and printed using 1.5 line spacing and Arial font size 12
  • Your answer to each task should be submitted on a separate sheet of paper
  • All footers must contain your student ID number and page numbering
  • The front page of the Assignment Submission Sheet must clearly state how many words you have used
  • Your work must be in the correct page order and contain all the required information
  • Any media you have used (e.g. DVDs) must be clearly identified with your name, student ID and enrolment number
  • Submit your assignment on time and obtain a receipt.
  • Ensure that the plagiarism statement is signed on the coursework receipt.

Word Count Limit

You must indicate the number of words you have used on the front page of your Assignment Submission Sheet. When you calculate this you must include any quotations and footnotes you have used but you do not need to count the Bibliography or any Appendices. If you go more than 10% over

or under the word count limit stated in the Assignment Brief you risk losing marks as a 10% penalty applies.

The contents of your Bibliography and Appendices are not normally given a specific mark, but they may contribute to your overall mark, for example, under the heading of “Use of resources and research.” We therefore recommend that you only use Appendices for supporting material and not for the substantial part of your work.


As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right.

Assessors are able to spot cases of plagiarism. The Faculty insists that coursework is submitted through a plagiarism detection system known as Turnitin. Copying another student’s work, large sections from a book or the internet are examples of plagiarism and carry serious consequences.

Please familiarise yourself with the CU Harvard Reference Style and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure please refer to your tutor.


Assessment Criteria – Task 1

Criteria Proportion of overall


  1. Learning outcomes and content65%

– Relevant communication situation

– Application of relevant communication strategies

– Demonstration of sound understanding of communication concepts

– Analysis of communication situation

– Depth of reflection and recommendations

  1. Use of resources and research20%

– Variety of relevant resources

– Quality of academic references

  1. Structure, style , language and presentation of work 15%

– Organisation of ideas

– Language proficiency

– Style of writing

Total 100%

Less penalties applied for under or over the word count (+/- 10%)

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