reating a marketing strategy
One item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your Chicago home headquarters, you will need to create a marketing strategy that:
Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures.
Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)
Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)