1. Using appropriate academic models and concepts identify and discuss the chief internal and external factors that have influenced the Virgin Group and the strategies employed up to the time of the case. (30%)
2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his group management team followed a consistent strategy or not in the major investments. If so, what sort of approach might it have been based upon, and what was the role of the Virgin head office function? (40%)
3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities since the case, commenting on whether or not subsequent major investments fit in with your findings from Q2 above, or if there was any other strategic rationale.