the theory of consumer choice

Scenario: You have been asked to assist your organization’s marketing department to better understand how consumers make economic decisions.

Develop a 15- to 20-slide Microsoft® PowerPoint® presentation and  PRESENT THIS TO THE CLASS in a minimum 10 minute presentation.  Include the following:

  • The impact the theory of consumer choice has on:
    • Demand curves
    • Higher wages
    • Higher interest rates
  • The role asymmetric information has in many economic transactions.
  • The Condorcet Paradox and Arrow’s Impossibility Theorem in the political economy.
  • People are not rational in behavior economics.

Cite a minimum of three peer-reviewed sources not including your textbook.

Include detailed speake notes for each slide, except for the introducotn and references slides.

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